Much of digital technology seems tailor made to enhance productivity and increase communication in the realm of business. Email, instant messaging, text messaging, social media—all of these are great for communicating data, media and information. But do any of these media platforms successfully transmit our humanity? Our identity?
In her 2012 TED Talk, “Connected, but alone?” Sherry Turkle, psychologist and author, tells us that all these “snippets” of conversation we have with each other over digital media do not sum to a real conversation.
She tells us that when using digital media to communicate we experience what she calls “The Goldie Locks Effect.” When it comes to digital communication, we can control how much of our selves we reveal—not too little, not too much, just right. We can edit ourselves and thus show only a polished and safe version of ourselves. While this is sometimes a boon in a professional setting, being too cold, too polished can also be off-putting.
Adding a personal touch when interacting with people inside or outside of our organizations can send a signal loud enough to be heard over all the digital disruption about who we are, what we do, why we do it and what we care about. The naysayers of digital technology worry that we will lose our humanity—this is a way to keep that as a part of your business model. Things like signage and mission statements, body language, handwritten messages and cards. Think tangible. Think personal.