He is the author of over seventy books that have been translated into dozens of languages. His popular books are Earn What You’re Really Worth, Eat That Frog!, and The Psychology of Achievement.

Brian Tracy is the Chairman and Chief executive officer of Brian Tracy International, a company he founded in 1984 in Vancouver, Canada. Brian Tracy International sells counseling on leadership, selling, self-esteem, goals, strategy, creativity, and success psychology. The company is headquartered in Bankers Hill, San Diego, California.

Prior to founding his company, Brian had served as the Chief Operating Officer of a development company. He serves as the President of three companies headquartered in Solana Beach, California. He teaches sales, time management, personal development and leadership. He is the author of around seventy books.

Tracy is well known for saying: “Become the kind of leader that people would follow voluntarily; even if you had no title or position.”

In this brief, but important thought Tracy notes a common misstep of fledgling and experienced leaders alike—that one cannot lead based solely on the merit of their position alone. No leader will get the best out of people are who are only motivated by the fact that someone else is in charge. In the business world the best work usually doesn’t come from employees who are motivated solely by the hierarchy and the fear of job loss. With volunteers it is doubly important to be a leader people want to follow, that leader should “live the cause” so to speak. The burden of the leader is to inspire good works.