The Myth of the Founder

Many of us are obsessed with business founders. Specifically, what sets them apart from the rest of us? Is drive, vision, or a special insight that helps them change entire industries seemingly over night and seem to pull millions and even billions of dollars in profit from thin air? Or is it simpler, is it how they run meetings or make decisions? Is it because the take cold showers, are vegan and meditate under the full moon?

Founders fill a usual space in our culture where in they are guru, eccentric, celebrity and sometimes even comic book villain.

And why should they not? Jeff Bezos completely changed how we shop and how the internet works. Similarly, Mark Zuckerburg changed the way we communicate forever and now sways public discourse. Meanwhile Elon Musk can skyrocket the currency of a meme with a single tweet all while being in a literal space race with Jeff Bezos.

So of course, if you could become one of them, wouldn’t we? Or at the least figure out who the next one will be and invest.

These are the reasons the myths about founders are so powerful. Their stories become a filter for who gets investment capital to start companies and someone we can model ourselves after to replicate their success.